How to Turn Your Caregiving Experience into Dementia Advocacy
A guide on how to transform your caregiving experience into dementia care advocacy. From policy change to storytelling learn how to make an impact.
A guide on how to transform your caregiving experience into dementia care advocacy. From policy change to storytelling learn how to make an impact.
Cheryl brings more than 25 years of progressive leadership experience in fundraising and relationship building. She joined Baycrest Foundation as Chief Campaign Officer in August 2024, where she is leading the planning and execution of a transformational fundraising campaign supporting world-class dementia research, patient care, and brain health innovation.
Prior to Baycrest, Cheryl held senior leadership roles, most recently serving as Vice President and Chief Development Officer at Trans Canada Trail. There, she played a pivotal role in securing substantial financial support for national projects, expanding donor engagement, and driving impact for Canada’s iconic trail network.
Cheryl has a proven track record of advancing major fundraising campaigns. She has collaborated with diverse stakeholders across a wide range of Canadian charities, spanning the environment, education, and health sectors. Known for her dedication to meaningful philanthropy, she remains a champion of innovation and growth in the charitable sector.
Tammy Johnson is an accomplished leader with a career spanning Rogers Communications, Bell TV, Sony TV, The NFL, and Princess Margaret Cancer Foundation. She oversaw media, marketing, partnerships, business development and event portfolios, driving the organizations largest revenue sources respectively. Despite challenges like the pandemic, Tammy and her team successfully pushed ahead, activating the community to continue to raise funds to support life changing cancer research.
A proud mother of two, Tammy is passionate about her role as a leader and mentor.
As the population ages, there is an increased demand for brain health assessments, early detection, management, and treatment strategies for cognitive decline, dementia, and Alzheimer’s. As part of Cogniciti, Dr. McKetton engages in research focused on solutions to maintain cognitive health, increase independent aging, and reduce healthcare costs and caregiver support needs. Dr. McKetton brings all-encompassing experience in the healthcare space, in marketing and delivery of services to aging adults.
Having worked with industry partners, the healthcare sector, and in academia, she has a wide range of experience conducting brain-related studies encompassing aging neuroscience, multi-sensory system processing, and vascular brain health. She brings an extensive background in neuroimaging analysis, cognitive neuroscience, patient recruitment, mentorship, statistical, and business expertise.
Don Goudy joined Baycrest Foundation in November 2023 with over 20 years in progressive marketing management across numerous industries, including broadcast, advertising, and not-for-profit. Don is a former Director of Marketing at the Princess Margaret Cancer Foundation, Salt & Light Media, Rogers and Bell Consumer Markets, with a focus on strategic content initiatives and revenue management.
Don oversees marketing communications, research and digital strategy for the Foundation’s development, peer-to-peer events and fundraising initiatives.
Pamela Isen joined the Baycrest Foundation in November 2012. She has over 20 years of executive level experience and exemplary professionalism in both healthcare and not-for-profit sector. In her role, Pamela works with the Foundation President & CEO and is a member of the Baycrest Foundation’s Senior Leadership Team. She is the Liaison for the Baycrest Foundation Board of Directors and the Manager of Foundation Operations.
Pamela leads a team of experienced donor relations representatives in the Tribute Office, ensuring a donor-centric mandate that fosters long-standing relationships and ongoing support for Baycrest. Prior to joining Baycrest, Pamela worked at The Hospital for Sick Children as the Executive Assistant to the President & CEO and she is a Certified Respiratory Therapist.
Jennifer brings a solid track record of fundraising results and 20 years of experience in capital campaigns and major gifts. She leads a team of highly experienced professionals in major gifts, annual campaign, and donor stewardship at Baycrest, focusing on delivering excellent donor experience and advancing Baycrest strategic priorities. Prior to Baycrest, Jennifer served as the Director of Campaign & Major Gifts for Markham Stouffville Hospital Foundation, where she worked with influential volunteers and donors and led the largest campaign in the history of the Markham and Stouffville region to success. Jennifer holds a Bachelor of Science from Shanghai Jiao Tong University, China, and a Masters of Information Study from the University of Toronto.
Josh Cooper joined the Baycrest Foundation in February 2017. His 26 years of senior and executive management experience are coupled with a diverse entrepreneurial background in private business, not-for-profit, the charitable sector, public policy and electoral politics. He is the former CEO of the Jewish National Fund of Canada and the Founding Executive Director of the Canadian Jewish Political Affairs Committee. A longtime volunteer with community organizations, Cooper is also a recipient of the Queen Elizabeth Il Diamond Jubilee Medal and the B’nai Brith/Betar Tagar-Zeev Jabotinsky National Award for Campus Activism.
