Turn Your Commission Into Compassion

At The Baycrest Foundation our mission is to drive innovation and research in the fight against dementia and enhance the process of aging for everyone. As a supporter of our cause, you may be looking for creative ways to give back. One impactful method is to donate a portion of your commission-based income to our organization. Not only does this help advance vital research, but it also enhances your brand image and connects you with a like-minded community of potential customers. Below we have a guide on how you can turn your commission into compassion by donating a portion of it to charity.

1. Prepare Your Elevator Pitch

Any one familiar with the all too familiar sales process knows, if you are incorporating a concept into your business or brand you need to be able to sell it in 5 minutes or less. Familiarize yourself with the most impactful statistics like….

  • Every three seconds, someone in the world is diagnosed with dementia.
  • In Canada, the number will rise from about 730,000 to almost one million in 2030 (36% increase).
  • The economic weight of dementia in Canada hit $40.1 billion in 2020 and will only increase with cases unless sustainable and scalable solutions are put in place now.

Spend some time on our website or speaking with a Major Gifts officer to help rally supporters behind you with with some of our exciting reserach projects underway like Neuromodulation, or the dementia prevention findings we are gathering at the Kimel Family Centre – every day lifestyle modifications that we believe can change the world.

Before you start talking about your new cause, familiarize yourself with how your contributions will be used. Whether it’s funding research projects, supporting caregivers, or raising awareness, understanding the tangible impact of your donations will help you communicate your commitment to clients and colleagues and why you feel so compelled to get involved.

2. Set a Percentage for Donation

Decide on a percentage of your commission that you’d like to donate. This could be a fixed amount per sale, a percentage of your total earnings, or a tiered system where higher sales lead to larger donations. Make sure this percentage is sustainable for your business while still making a meaningful contribution to our cause.

3. Promote Your Giving Initiative

Share your donation plan with your clients and followers. Use your website, social media, and email newsletters to announce that a portion of your commission will go to Alzheimer’s and dementia research. Highlight the importance of the cause and your commitment to making a difference. This transparency builds trust and encourages others to support your business.

4. Create Engaging Content

Share content that educates your audience about Alzheimer’s and dementia. This could be blog posts, infographics, or videos that discuss the latest research, share personal stories, or provide resources for families affected by these conditions. By positioning your business as a source of valuable information, you foster engagement and showcase your commitment to the cause. Check out our social media for shareable content and feel free to reach out to our social team through a direct message if you would like any high res website assets.

5. Host Fundraising Events

Consider organizing events where a portion of the proceeds will go to our nonprofit. This could be anything from a charity sale to a virtual workshop or webinar. Use these events as opportunities to promote your business while supporting a meaningful cause. Invite your clients to join, making it a community effort.

6. Encourage Client Participation

Engage your clients by encouraging them to contribute as well. You could create a matching donation campaign where you match their contributions or incentivize donations through discounts or exclusive offers. This not only boosts your impact but also involves your clients in the charitable process, fostering a sense of community.

7. Share Success Stories

As you begin your donation initiative, share updates and success stories about how your contributions are making a difference. This could be through social media posts, newsletters, or a dedicated section on your website. Highlighting the positive outcomes of your efforts reinforces the connection between your business and the cause.

8. Celebrate Milestones

Celebrate your contributions publicly. Whether it’s reaching a donation goal or successfully hosting a fundraising event, share these milestones with your audience. This recognition not only showcases your commitment but also encourages others to get involved. Also be sure to follow the Baycrest Foundation on Instagram so you can stay up to date towards our milestones as we relentlessly pursue our cause of defeating dementia.