How to Engage Your Workplace in Supporting the Baycrest Foundation
At the Baycrest Foundation, our mission is to defeat dementia through research, innovation, care, and education. As we work to expand our impact, corporate partnerships are essential to funding our initiatives. If you’re passionate about our cause and want to inspire your workplace to contribute, here are effective strategies to help you solicit corporate donations.
1. Know Your Cause
Before approaching your employer or colleagues, fully understand Baycrest’s mission and current projects. Be ready to discuss how corporate contributions support dementia research, caregiver programs, and community outreach. Use compelling stats and stories to highlight the urgency and impact of their support.
2. Leverage Your Network
Identify connections in your company interested in healthcare, philanthropy, or community service—especially those with personal experience caring for someone with dementia or Alzheimer’s. Engage them in conversation to build a group of supporters before approaching leadership.
3. Propose a Partnership
Frame your request as a partnership opportunity. Emphasize the benefits of corporate social responsibility (CSR) such as enhanced reputation, boosted employee morale, competitive advantage, and fulfillment of CSR goals. Suggest ways to get involved like donations, fundraising events, or sponsorships.
4. Offer to Organize an Informational Session
Suggest hosting a lunch-and-learn or presentation at your workplace. Coordinate with Baycrest Foundation to share how corporate donations make a difference and provide colleagues a chance to engage and ask questions.
5. Create a Donation Drive
Lead a workplace donation drive with clear instructions on how to contribute. Set fundraising goals, use visuals like posters and email campaigns, and share progress updates. Highlight any company matching gift programs to increase impact.
6. Get Social
Encourage your company to promote Baycrest’s mission on social media. Create posts sharing success stories or start fundraisers on platforms like Facebook or Instagram, inviting coworkers to participate and share.
7. Acknowledge Contributions
Celebrate all donations, big or small, through company newsletters, social media shoutouts, or internal meetings. Recognition motivates others and builds a culture of giving.
8. Follow Up
After your initial ask, follow up with thanks and updates. Keep your employer or CSR team informed about how their support is making a difference in the fight against dementia.
Corporate donations are vital to advancing Baycrest Foundation’s mission. By leveraging your workplace connections and sharing a compelling story, you can help secure the support needed to defeat dementia. Together, we can make a meaningful impact and help everyone age better.
